SERanking is another suite of SEO tools that features a robust keyword ranking tracker. After you have added your keywords, Rank Tracker begins collecting position data. In the Positions section, you will find a complete list of all the keywords for which the website ranks. The graph shows your historical rankings, a very useful feature for spotting anomalies in your traffic due to Google updates. If you’re using Semrush Guru, you can also analyze your rankings for a specific period. Scrolling down the page, you will find the Queries tab, which lists every keyword your website has generated a ranking for during the specified period.
See the first page of search results for any keyword
Use tools like Ahrefs, Ubersuggest, and others to find keywords relevant to the primary query you target. These services also show search volume, keyword difficulty, cost per click, etc. Now, you can track your ranking in AI Overviews for your target keywords and work to improve your results over time.
Trust us, you’ll have so much more success if you take the time to create original content that adds to your overall user experience. In addition to product and category pages you will need to include an About page and Contact page on your site. These pages let shoppers and search engines know that you are credible and trustworthy, so don’t skip these pages. A backlink is a link to your page that comes from another website. A page with a lot of links pointing back to it indicates to Google that the particular page is providing exceptional value, and is coming from a credible website.
It’s like having an assistant who does all the heavy lifting, so you can focus on making data-driven decisions without getting bogged down by technical details. With this setup, your top ranks will be visually distinct, making it easier to spot trends or exceptional performance at a glance. Conditional formatting can be particularly handy when dealing with large datasets where spotting numbers manually would be like finding a needle SEO Anomaly in a haystack. Going at it manually as your list of products – and customers – grows becomes harder and harder. With developing machine learning tech, eCommerce automation is a must if you want to compete, and SEO is no different. But, as we mentioned earlier, you don’t want to go overboard with apps, as this can slow your site, which harms Shopify SEO.
Quick Selection Action Guide
After finding the right keywords, it’s time to polish your web pages. This step makes your site more appealing to both search engines and visitors. Keywords are the same thing as search terms (also called search queries). These are the words or phrases people enter into search engines. For example, most top-ranking results for “how to write a press release” are how-to blog posts. It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages.
Website Basics Every Site Needs (+ Free Website Checklist)
And if you’re ranking for that term by accident, imagine how easy it will be to rank if you actually TRY to rank for it. But every now and again you’ll come across a keyword that you’re not optimizing for. Lastly, add visuals, videos, charts, screenshots, or any useful visual content you can to your page.
- To build out your niche expertise, you can use the hub and spoke method (also known as pillar page and cluster content).
- So, the goal is to provide people something useful and a solution for their query.
- Improving on the top-ranking content doesn’t always mean creating something entirely different.
- You’ll be able to rank each season by selecting the button on each row under the column of the season.
In other words, it automatically loads more results when you reach the bottom. SERPWatcher, offered by Mangools, is a more complete solution for those who prefer an intuitive interface and want to monitor multiple keywords over time. If you’re managing a couple of projects, SERP Robot can be a handy backup. I often use it as a quick verification tool because it’s free and efficient. I pair it with one of the no-login solutions below so I can quickly check a page’s ranking while GSC covers broader metrics. I’ve always felt that if a rank checker tool is too slow or forces you to jump through hoops, it isn’t worth the hassle—especially when you have plenty of other SEO tasks.
The searcher using these keywords may be in the early stages of buying and exploring “how-to” articles to solve a problem. So the first step to ranking well on Google is to determine which keyword(s) you want a page to rank for. Similarly, Google ranks web pages by relevance to search queries. And some web pages get featured in special displays like “featured snippets” and “People Also Ask” questions. Ranking high on Google for one keyword is great, but ranking high for many keywords is even better. So once you’ve followed this process for one keyword, repeat it for more.
I have hundreds of articles on my blog here and rank for lots of different keywords. So, if you’re looking to improve SEO performance, SEM performance or just your overall user experience, increasing your website speed is a great place to start. As you develop your keyword strategy, you’ll want to do a fair amount of research. Tools like Google’s Keyword Planner are a great way to identify relevant keywords with good search volume.