12 Best SEO Tools for 2025 Used by Our Team Daily

It uses AI to visualise your rankings on a map, showing exactly where you need to improve across different neighbourhoods. The tool suite is designed specifically for agencies and multi-location businesses. SearchAtlas offers a 7-day free trial and has a 30-day money-back guarantee. Most people don’t know that voice search SEO can be very effective in driving more foot traffic to local businesses. The free plan has limited features that are fine for casual users. It’s designed for large companies that manage websites with thousands of pages that need AI features to sort through massive amounts of data efficiently.

Site Audit—run a complete SEO audit of your website

WooRank is a user-friendly SEO tool that delivers actionable BHS Links insights, making it the perfect tool for anyone looking for a simple solution that still produces excellent SEO results. Customer support is provided via email and online chat, and for the most part, you can expect a timely response to your queries. Use proxy tools to know your IP location or to get a free daily proxy list.

  • Moz Local helps us point to tangible improvements over time and benchmark success.
  • They often work with estimated data or snapshots, so their numbers aren’t always precise.
  • Small marketing agencies and in-house teams managing multiple websites.
  • The suite is highly customizable, with easy automation and white-label reporting.
  • The best free SEO tool depends on your particular business needs and goals.
  • KWFinder doesn’t have the massive feature collection you’ll find in a power tool such as Ahrefs or Semrush.

So it’s created an impressive list of tools to help you research, optimize, and analyze all aspects of your website’s ability to rank. These three tools are free, so I’ve not included pricing information individually. CanIRank lets you review one website for free (plus get five keywords and SEO reports daily without paying). The paid plans for more websites and keyword reports start at $49/month. This tool is powered by a backlink crawler that continuously updates its index with new links. You’ll see the total number of backlinks, referring domains, and more.

seo tools

In contrast, Qwoted helps you gain media attention with PR campaigns. Featured lets you reply to questions from trusted publications. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks. It offers many features as part of its free version that other plugins charge for, like redirects and 404 management, and adding structured data.

seo tools

Keywords Everywhere: SEO Keyword Tool

seo tools

It is a comprehensive SEO tool that comes with various features, including Site Explorer, Keywords Explorer, Site Audit, Content Explorer, etc. Over time, Semrush has added a few more tools to its offerings, including a writer marketplace, a toolset for agencies, and even a white-glove service for PR agencies. As your business expands and your SEO goals evolve, you may find the need to invest in a paid SEO tool. Fortunately, many free SEO platforms allow you to seamlessly upgrade to a plan with a set monthly fee.

Identify additional keywords to target with our extensive pool of keyword suggestions. Group keywords by lexical similarity and create Keyword Lists for in-depth analysis. Broaden your content strategy with targeted keyword clusters. It allows webmasters to keep a website’s link profile clean and track new backlinks pointing.

seo tools

Try out our best free SEO tools to get a second opinion on how to make your website better. The Rank Tracker tool lets you see the keyword performance and the position changes of your website. This comparison chart summarizes pricing details for my top free SEO tools selections to help you find the best one for your budget and business needs. Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work.

For an entry-level tool, it’s great for keyword research and finding backlink opportunities. My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago.

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