After all, it wouldn’t really be an ideal improvement in your rankings if you’re still ranking below your competitors. Once you open a cannibalization report, find the issues, and resolve them. Cannibalization can be fixed in many ways but the most important is to improve your keyword optimization and replace the keywords you mention throughout one or more articles. Whether it’s your home page or a blog post, we think adding visuals is a great way to attract your readers, keep their attention, and prevent the bounce rate from increasing.
When you buy something through one of the links on our site, we may earn an affiliate commission. Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers…. To confirm that all your webpages use HTTPS, check Google Search Console.
Create the actual content
So, while your English teacher may have preferred more complex language, writing content to increase Google ranking requires you to make your material easier to digest. When a user visits your website, their browser loads various elements like images, CSS files, and JavaScript files. If your website doesn’t take advantage of caching, the browser will have to reload these resources every time the user visits your site.
Influence how your site looks in Google Search
Just like the bird it’s named after, the algorithm is instantly recognisable every time a Google results page is displayed. You can see Hummingbird in action at the bottom of Google where other “theme-related” results are shown that do not necessarily contain the keywords from the original search query. Basically, keywords are one of the effective link building tools. These are the search terms that people utilize when they go on a search engine to get what they are searching for.
- You can use tools like Piktochart to easily develop high-quality infographics.
- You can use Semrush and analyze your website’s technical aspects to see which needs to be improved.
- Carly Hill, Operations Manager of Virtual Holiday Party, a Team Building brand, shared an example with us.
- One of those users is a search engine, which helps people discover your content.
SpyFu will also show your top competitors, and you can dive into any one of them to analyze their seo metrics, targeted keywords, and more. If you’re looking for an alternative to other all-in-one platforms, this one is definitely worth a look. For example, if you are writing content on “best SEO tools,” then Link Whisper will provide link suggestions for various anchor texts that are similar to the topic. Here are 33 top SEO tools that will improve your ranking, categorized by free or paid (with freemium options).
This tool allows agencies to handle large-scale local SEO projects efficiently, focusing on strategy while ensuring each page adheres to best practices. Through this automation, clients can achieve higher rankings across all locations. This will allow you to identify and refresh your top-performing pages in Google Analytics with fresh data, insights, or visuals to keep them relevant. To begin with, you should aim for a 10% improvement in engagement-related key performance indicators (KPIs). Incorporating visuals like images and videos is also a great way to enhances user engagement and lowers bounce rates.
For example, there are plenty of mentions of “content marketing strategy” on our blog. For example, all top-ranking results for “best headphones” were updated recently. But many top-ranking results for “best parks in london” haven’t been updated for months or even years. This doesn’t matter because it’s not like new parks are built daily.
Many of these link to product pages so you can continue your search or buy the item you’re interested in. On a mobile device screen, you can also outline any part of an image, even if it’s not preselected by Lens, to trigger related results and dive deeper into what’s in an image. One futuristic feature that Google has already rolled out is its AI-powered Google Lens technology. It lets users identify objects of interest within images as they look through image search results. For now, the Lens feature works only from image search in mobile browsers, not in the Google app. It’s no wonder the search engine continues to invest in new features to improve the Google Images user experience.
We want our food to be ready fast, groceries (and pretty much everything else) delivered to our door, packages to arrive in two days (or less)…and web pages to load in less than a second. In fact, for the next year, we had more site visits to that blog post than to any other page on our site (including our homepage). The trick here is to make sure that you have top-notch, non-promotional content on your own website—content that people can’t get anywhere else. Providing massive engagement (easier said than SEO Anomaly done now) will show Google that your product and services are authentic and you are providing value online.